Let's talk about Eyeshadow & Foundation...

From Makeup Overload to Clean Beauty Confidence

I used to try and use all the popular brands and spent a lot on makeup, experimenting with various products. I had drawers and baskets full of them. My face would either breakout, or I just didn't like the way the product looked on me.

Then I began exploring the disturbing issue of toxic ingredients in our beauty products and decided to change what I use on my face and skin almost every day.

Through some serious trial and error (and yes, a few too many Amazon returns—sorry, Amazon 😬), I started the switch. I wanted products that didn’t just say natural but actually were.

That’s when I came across 100% PURE, and I absolutely LOVE IT.

100 % Pure Pretty Naked Compact with 3 eyeshadows, a blush and highlighter coming in at $55 -Click here to view on Amazon #commissionearned 100% PURE Eyeshadow Palettes 

I currently have this palette. They have others such as, Rose Gold, Better Naked, and Berry Naked. I want to try Berry Naked next.

I also use 100% Pure powder foundation.I have had way less breakouts and way less blackhead. It's a light coverage and evens out your skin tone. I have never been one to cake on foundation, so it works well for what I have always done.

Coming in at $41.95 -Check it out on Amazon here #commissionsearned https://amzn.to/4kV3HDw  

Check out 100% PURE Liquid Foundation. This is also on my next to buy list.

 Coming in at $48 -Click here to check it out on Amazon #commissionearned https://amzn.to/4kX3Lmp

I’ve now tossed all the old eyeshadows, blushes, mascaras, eyeliners, and foundations. I’m down to just five everyday staples—and 3 of them are from 100% PURE.

I have had some girls at work ask me about a BB cream. 100% Pure also has one and here it is.

Coming in at $38.94.  -Click here to check it out on Amazon #commissionearned https://amzn.to/40tP0j

100% Pure was the first brand I came across in my search for organic and natural make-up. It has not failed me, and I really do like their products.

I do want to try some of the other brands that I have found listed below. One at a time, one at a time.

If you're like me or are looking to branch out—or just want some other clean options—here are a few natural and organic make-up lines that are worth checking out:

Eyeshadow Options: (Inika is the next brand for me to try)

And if you're still hunting for the perfect foundation, here are a few other non-toxic, natural brands that go beyond the basics:

There are so many more options than I thought out there. So, no matter what you are using now I think you can find a cleaner, organic and much healthier option.

In recent years, there has been a significant shift in consumer awareness regarding the products we use in our daily lives. This shift is largely driven by an increasing understanding of the impact that conventional products can have on our health. As a result, a plethora of alternatives has emerged that cater to those seeking cleaner, more organic, and healthier options.

Switching to these types of brands are increasingly focusing on using natural ingredients such as botanical extracts, essential oils, and plant-based compounds that nourish the skin without the adverse effects associated with traditional formulations. This shift not only benefits our bodies but also aligns with a more sustainable approach to beauty and self-care.

In short, the landscape of consumer products has expanded tremendously, revealing a vast array of cleaner, organic, and healthier options that were previously overlooked. For personal care there are now countless alternatives available that cater to a more health-conscious and environmentally aware lifestyle. Embracing these options will only enhance your personal well-being. Therefore, no matter what you are currently using, it is highly likely that you can discover a better alternative that will give you the look you have loved or would like to achieve.

Please like and share.

Stay smart, be safe and keep learning

Below is a reference list of toxins found in common brands of make-up. Check it out.

❌ Toxic Ingredients to Avoid in Eyeshadow & Foundation

🧴 1. Parabens (e.g., methylparaben, propylparaben)

• Function: Preservatives

• Concern: Potential hormone disruptors (endocrine disruption), linked to reproductive toxicity

🧴 2. Talc (especially if untested for asbestos)

• Function: Absorbent, smooth texture

• Concern: May be contaminated with asbestos, a known carcinogen

🧴 3. Carbon Black (CI 77266)

• Function: Pigment (especially in dark shades)

• Concern: Possible carcinogen; banned or restricted in some countries for use around eyes

🧴 4. Fragrance / Parfum

• Function: Scent (even in unscented products)

• Concern: Often a mix of undisclosed chemicals; linked to allergies, hormone disruption, and skin irritation

🧴 5. Formaldehyde Releasers (e.g., DMDM Hydantoin, Imidazolidinyl Urea)

• Function: Preservatives

• Concern: Release formaldehyde, a known human carcinogen

🧴 6. BHT/BHA (Butylated Hydroxytoluene / Butylated Hydroxyanisole)

• Function: Preservatives, antioxidants

• Concern: Potential endocrine disruptors; BHA is listed as a possible carcinogen

🧴 7. PEGs (Polyethylene Glycol compounds)

• Function: Emulsifiers and thickeners

• Concern: May be contaminated with 1,4-dioxane, a possible carcinogen

🧴 8. Ethanolamines (e.g., DEA, TEA, MEA)

• Function: Emulsifiers, pH balancers

• Concern: Can react with other ingredients to form nitrosamines, which are carcinogenic

🧴 9. Synthetic Dyes (e.g., FD&C Red No. 40, Yellow 5)

• Function: Color

• Concern: May cause allergic reactions or hyperactivity; some are banned in the EU for use in cosmetics

🧴 10. Siloxanes (e.g., cyclopentasiloxane, cyclohexasiloxane)

• Function: Smoothing agents in foundation

• Concern: Linked to endocrine disruption and environmental persistence